Lead-response scenario planner
Estimate the value of better follow-up
Use your own inquiry and booking assumptions to explore what improved lead response could be worth to your business.
Starting values are illustrative examples and can all be changed.
Your typical monthly volume of new calls, forms, and other leads.
Share of new inquiries that currently become booked jobs or appointments.
Your estimated gross profit from one additional booked job, case, or appointment, before follow-up system costs.
Enter an amount you want to compare. The $500 starting value is illustrative, not MorrowLatch pricing.
Scenario results
Estimated potential value
Estimated additional bookings = monthly inquiries × (1 − current booking rate) × assumed recovery share.
Estimated monthly gross profit = estimated additional bookings × your gross profit per booking.
These are illustrative estimates, not promised outcomes or MorrowLatch performance results. The recovery share represents otherwise-unbooked inquiries that you assume improved follow-up could recover. The estimate assumes that share is attributable to follow-up and that your inputs stay constant for twelve months. It compares estimated gross profit with the monthly investment you enter; it excludes one-time costs and any other costs. Actual results depend on your lead mix, costs, and follow-up performance.
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No package price is quoted by this calculator.
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